There is nothing that can give the casual observer more confidence that your company is the one to go for than a good review. Somehow there is something innate within us humans that, even if we do not know the reviewer personally, we are much more likely to believe them and change our mind over something when the other option has no review at all.
But how does this relate to your website? Surely reviews are more for companies that have shops on the high street, rather than you ñ right? Wrong. Reviews are even more critical for those small businesses that are trying to make it through e-commerce, because the consumer does not have the chance to trust you by meeting you in person. It could be that they are actually hundreds of miles away from you, or even in a different country. There is little to distinguish you from your competitors, and a consumer will often have to make a snap decision about whether or not to buy from you or someone else.
Enter reviews. A positive review will assure the consumer that you are someone to be trusted, and that your product or service is something that it is worth them spending money on. Of course, the more reviews ñ and the more good reviews ñ that you can get, the better. But many online companies that sell through websites do not even have the option for their customers to leave a review. This is essential if you are going to build up a good reputation on your website.
Once you have given your customers the opportunity to leave you a nice review, the hard work on your part is still not over. You now need to encourage your customers to leave you good reviews ñ so how can you do this? Firstly, ensure that in your correspondence to them via email you ask them to leave you a review! Sometimes it is quite as easy as that. A second way to encourage your customers to leave you reviews is to offer them a discount on their next purchase if they do so. You will have to be careful here: make it clear that the reward is for any review, not just positive ones. This should bring your more reviews, and more return discount.
As you can see, reviews are incredibly important for a website to gain the trust of its readers, and it should not take you too long to accumulate some good ones!
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