What makes a good Business Website?

Everyone who creates a website wants it to be good, and to attract viewers. But when you are starting off looking at a blank screen, how on earth are you supposed to know where to start? To make your life easier, we have decided on the four most important factors that you will need to consider when creating your website, and if you give each of them enough thought, you will be able to make an amazing website:

Design

Brand recognition is something that is worth hundreds of millions of dollars. There is a reason why certain colors remind us of brands like McDonalds red or Facebook blue are examples of successful branding. However, your design for your website will need to go much further than that. You will need to make sure that your website design is a perfect fit for the type of company or individual that you are. Always place your logo prominently on each page, and your design will take shape around it.

Content

Who wants to read a website that is boring? No one, and so unless you offer good and interesting content, your website will not be good. Interesting content isn't necessarily long, but it is pertinent to your company or the reason that you have created the website, and it pays to update it regularly. Otherwise your readers have absolutely no reason to return to your website. Why not try including images and videos to add variety to your website content?

Navigation

There is nothing more frustrating than a website that is difficult and complicated to use. Your website should be self-explanatory, and be simple for users to navigate around. After all, what is the point on having an attractive design and astounding content if your readers cannot get access to it! You should provide your visitors to your website with an easy bar at the top of your website, to make it quite clear exactly how they can click to each page.

Contact

Often ignored by people that are creating websites, the last thing that you should definitely make sure is part of your website is a contact form. This is perfect for people to get in touch with you ñ whether it is to try to work for or with you, to suggest a change to the website, or merely to congratulate you on the work that you have done!

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Example Website: John's British Car Service

Here at Johns British Car Specialists we are the best and only ones who offer you repair services for your Jaguar, Morgan, Triumph, Morris and Mini Cars. From motor rebuilt to brake repair. We are located at 3250 Cesar Chavez San Francisco CA 94110.

Visit website at: http://johnsbritishcarspecialist.com

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When should you raise prices?

When you are a small business, it can very quickly feel like you are fighting a losing battle to be the best priced company out there, but also making a profit! But when you really know your market, and you know what your customer wants, and most importantly you give it to them, you will start to see success. As that success grows, you may find yourself wondering whether now you have your foot in the door, it may be the right time to start thinking about raising your prices.

Of course, there are many warning signs that may flag up to you that it is high time that your prices went up a little higher. For example, you may find that your competitors within your niche have raised their prices, and have not lost a significant amount of custom. Your own company costs may have risen ñ after in, we are always seeing increases in utilities and minimum wages, and so your running costs have probably risen over the last few years. And lastly, it could be that you have not thought to raise your prices for a very long time. Given inflation, in may actual be that financially in real terms, you have without realising it lowered your prices!

However, if you do decide that this is the perfect time to increase your profit margins slightly by raising your prices, you need to make sure that you do it without losing your loyal customers. What you need to do to ensure that people will continue coming to your company is demonstrate to them that the value of what they are purchasing has also increased. You can create a new package that gives buyers the feeling that they are getting much more than they used to. You could alter the packaging itself, and re-brand the items as something new. This can also increase buyer anticipation, especially as you make the items seem exclusive and not available for very long.

At the end of the day, you need to accept that there may come a time in the future when you will need to lower prices again. Perhaps purchasers got bored, perhaps the economy slowed down again ñ whatever the reason, you need to learn to be flexible. It is flexibility that allows businesses to survive throughout everything that the economy throws at them, so learn to watch out for those chances when you can raise prices.

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Ways Entrepreneurs Can Better Manage Their Time

Starting your own business can be an incredibly exciting process. There, in front of you, is a company that is all yours. But after a while, it all sinks in. The success of this startup depends on its only employee...you. The main problem with being the only person within your entrepreneurship is that the buck always stops with you. If it doesn't get done, it's because you didn't do it, and that can become amazingly stressful after a few months. You can easily feel that you do not have enough time to get all of the essential tasks done each week, let alone look for new work or expand your creative ideas.

You need to perfect the art of time management, and thankfully it is not as difficult as it sounds! Here are three ways that solo entrepreneurs, or solopreneurs, can better manage their time:

  

1. Be generous with your time.

This doesn't mean spending hours and hours on a job that really has already been completed. Instead, when you have a deadline that you absolutely must stick to, give yourself the deadline of a day or two before it. Not only will this keep you concentrating properly, but if anything happens ñ a family crisis, a loss of data, or a change in the circumstances of the task, then you have that grace period to sort everything out. It is always better to finish earlier rather than later.

2. Take to do lists seriously.

There is no point in writing a to do list at nine in the morning if you do not look at it for the rest of the day! Your to do list is there to keep you in check, so do not hide from it. Of course, there is absolutely no shame in not being able to get it all done, but then you need to use that to create your to do list for the next day.

3. Keep your personal life separate.

Many solopreneurs will start off their business lives working from home, and that is one of the biggest downfalls. It is all too difficult to keep one's personal life away from one's business life. Every time the doorbell rings, the phone rings, a child needs comforting, you are dragged away from your desk and you lose another twenty minutes. You will need to make a rule that during working hours, which you can set it is as if you are not at home. No one can disturb you unless it is an emergency.

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Turning a Negative Customer Experience Into a Positive One

Turning a Negative Customer Experience Into a Positive One

One of the most difficult things about running your own business is that sometimes, you can't help a customer. For whatever reason, whether they are not happy with the product or services that you have solved them, or they think that they have been treated rudely (and you disagree), or something completely out of your control has happened, such as a delivery being made incorrectly ñ your customer is unhappy and that makes you unhappy.

But it is totally possible to turn a negative customer experience into a positive one, if you just take care of these three simple stages:

1. Apologize.
Even if you don't feel that the problem was your fault. Even if the problem was definitely not your fault! The number one reason that people complain is because they want to hear an apology, and often hearing that you are sorry will immediately make your customer feel better. You want to take away all of those negative feelings about your company, and an apology is the quickest way to do that.

2. Pull out the stops.
Sometimes it is possible to make your customer happy, but it takes a lot of effort. But don't let that put you off ñ customer loyalty is vital in this economic market, and if you can turn this negative customer experience into a positive one by bending over backwards for them, they will probably start singing your praises to all that can hear them.

3. Explain what you've done.
Most of the time, customers have no idea that even as they are complaining to you, you are trying to rectify the problem. A quick and simple explanation that you are working to make them happier will often stop them short, and you'll find that they start thanking you!

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Website Example: Burrito Loco Mexican Food

Serving to our clients delicious Mexican food, like tacos al pastor, quesadillas, carnitas and more and you must come and try our tasty and flavorful salsas! Our menu is filled with excellent choices and to join our exquisite dishes, we have a variety of refreshing drinks...

Check out the website at www.burritoloco.net

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How to set up a small business

If you want to strike out into the world of the self-employed, then starting up your own small business is the best way to start. But businesses often seem so complicated and confusing ñ what is required to make sure that your business is not only legal, but successful?

Well, here are the best Six things to do when starting up your small business:

1. Know what you want to do.
Whatever your passion is, there will be a way to make a living from it. If you know your area of expertise, then start researching and finding out what can make you money. Talk to other people within your niche, and see what they think is missing. By filling that space, your business could be a great success.

2. Make sure you can financially support yourself.
You'll need money to get you off the ground, so whether you have to beg or borrow, find some funding that can keep you afloat for as long as it takes to start being solvent.

3. Register your company name, and sort out the paperwork.
This is the long and complicated bit, but as long as you do everything right, you shouldn't meet any problems. After registering your company name, buy a website domain name, and get a Tax Identification Number. Find premises, if you need them, and make sure that you have all of the permits your area requires.

4. Hire employees.
This stage isn't for everyone, but sometimes small businesses need extra pairs of hands from the very go. Take people on that will work hard, and you can trust to do the job properly.

5. Start working!
The long hard journey to success starts here, but the rewards are marvelous. So get walking, and enjoy the views!

6. Set up a Website.
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

Digital Coupons for small businesses

Digital coupons are a brilliant tool for small businesses, and can really increase your income. Here are four great reasons why you should start producing digital coupons:

1. They encourage people to purchase when they normally wouldn't.
Times are hard for many people at the moment, and often after their hard-earned money hits their bank account, they are loath to spend it on new things, or things that they do not consider to be essentials. Digital coupons, however, can encourage people to buy things that they weren't going to, but are swayed by the reduced price.

2. They reach new audiences, and create new customers.
Digital coupons are easily shared online, or through various social media. This means that your small business will be introduced to new audiences that you normally do not interact with. This can, in turn, give you new customers that you could never have reached normally.

3. They can bring people to your real-life base.
Small businesses often struggle because very few people try out different shops: they often walk straight to the shops that they already know, and just stick to them. But a digital coupon that can be used in a real-life shop will often draw people to come and visit you, to see your wares for themselves. This gives you the opportunity to create some lasting relationships with your new customers.

4. They can create excitement and buzz.
Who doesn't love coupons? The beauty of digital coupons is that they are accessible to anyone with a smart phone ñ which, let's be honest, is almost everyone. People get excited about money off coupons, and they will associate that positive feeling with your small business. Next time they need something, they probably won't need the incentive of a coupon to come to you.

Website Example: South Sudanese Braids

South Sudanese Braids by Ayak has been in service for over 9 years. All of our specialists sincerely enjoy what they do and it is reflective on the smiles and repeat business of our clients. We promise individual attention and great value for all of our customers.

Check out their website: http://southsudanesebraids.com/about-us.html

Website created by Freewebzite.com

Optimizing your website for tablet users

There is nothing more frustrating for someone who is using a tablet to access the internet to try and look at a website, and suddenly realize that absolutely no thought whatsoever has been thought into making it more accessible for users that are not using a typical computer. What is the point in your website if thousands, if not hundreds of thousands of people cannot look at it? If you run a website, and you haven't thought about people who will be viewing it through a tablet of some sort, then you are automatically preventing them to engage with you and become your customers. You are basically saying to them: ìYou don't matter.î

But studies have shown that more and more people are accessing the internet through their tablets, and so if you don't want to lose a huge chunk of the market, you need to start optimizing your website for tablet users. This is not as difficult as you may think; instead, it just requires you to think slightly differently about the way that your readers will interact with your web pages.

The first thing that you will need to do is make sure that the hyperlinks on your pages are incredibly obvious. In fact, it should be possible to tell what a user can click on without a mouse having to hover over the link ñ remember, on a tablet, this is not possible. It would be a shame for readers of your website to miss out on your shop because they don't realize it's there.

You'll also need to increase the size of your font, as well as all buttons, to make it easier to read and use for those that are using tablets. There are probably many other websites that are offering similar things to you, so viewers will not be loyal if they quickly get irritated with how small everything is on your website.

Lastly, make sure that it is really clear on your website where the contact form is, and make it easier to use. If someone on your website has a query, comment, or question, then you want to make sure that they can contact you easily, otherwise the fickle viewer will quickly move on. It only takes a few changes, as you can see, but it will make a huge difference to those that are using a tablet to look at your website.

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Website Example: Gordon & Associates

Website Example

Looking to invest in Bitcoin, check out Gordon & Associates with over 20 years of experience at:

http://clgordonconnections.com/

Website Done by Freewebzite.com