Letting your employees represent your business on social media

Letting your employees represent your business on social media can be a good way to create an authentic social media presence

Social media is an absolutely amazing tool for businesses to really expand their marketing horizons, meet new potential customers and other companies that you can network with, and increase brand awareness through clever tricks on websites such as Twitter and Instagram. However, within a small business with a limited budget of both time and money, it can be difficult to really grasp hold of all of the potential that social media has to offer. However, there is a solution, although it is considered by many to be quite risky: let your employees represent your business.

Of course, we've all heard the horror stories of employees making bad and reckless decisions when it comes to social media – and when they are meant to be representing your company, the negative fallout can be catastrophic. On the other hand, allowing real people to showcase your brand, and really engage with your customers on a human level can be so much more effective than getting an outside company to do it, or doing everything through the official company accounts. 

If you believe that your employees could really use social media to benefit the company, then you will need to set out some guidelines for them to really ensure that you never have to panic when you turn the news on each morning. Here are some tips:

1. Establish a company goal.

This could be to reach a certain number of followers on Twitter, or to have a Facebook page clicked on by a set number of people. It doesn't really matter what the goal is, as long as you set it, and share with your employees what it is. Then they can all understand where it is that they want to go.

1. Ensure they know the rules.

Providing a quick day of social media training will make sure that nobody actually likes something that you definitely do not want to be associated with.

1. Engage with relevant information.

Each week, collate some interesting facts about your company and some products that you want to promote – that way your employees with always have something to say, and you can keep your messages streamlined and on-brand.

1. Encourage them throughout.

Your employees could quickly lose focus if they are not encouraged. You could perhaps pick a small prize for the person that converts the most sales, or gets the most retweets. It doesn't have to be big, just something that recognizes their achievement.

When Should You Expect To See Your Website On Google?

When Should You Expect To See Your Website On Google?

Creating your own website can be a really challenging and exciting time. After all, this is the moment when you, or your business, will finally be part of the biggest technological advancement for humanity in hundreds of years. You put the final touches to your design, you read through for editing errors one last time, and then: it is live.

That is usually when you will go to a search engine (Google, Yahoo, or Bing usually) and immediately type in some of your keywords. You hit enter. You stare in disbelief as you realise that your website isn't the first hit. It's not on the first page. In fact, no matter how far you look, you can't even see your website there at all. So what has gone wrong?

Sadly, absolutely nothing. It is simplistic to expect that all search engines will automatically consider your website to be important and useful, and place it high up in their rankings. It will actually take some time to appear in search results. Some report the process to take around three days, whilst others have had to wait around an entire month! However, there are some things that you can do in order to ensure that your website gets there sooner rather than later:

1. Submit your website url to the search engines.

Rather than wait around for Google, Yahoo, and Bing to find you, do all of the hard work for them, and give them your website to have a look at. They will send a computer program called a search engine spider to have a look at your website, and that means that it can take your website into account when people perform searches.

1. Create links to your website.

If you imagine the internet to be like a map, and your website like a town, the more roads that there are to your town, the easier it is for tourists to come and visit. If you create a huge number of backlinks – which are links that go to your website, placed on other websites – then search engines will start to take notice. 

1. Make sure that you are not keyword stuffing.

This is a key SEO mistake that many people make. They assume that if they can get the maximum number of key words on a page, then search engines will love them – but this is called keyword stuffing, and is frowned upon by search engines. Having great quality content will make it more likely that search engines will be impressed with your website, and rank it higher.

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Business Website Example: Ray's Auto Paint Supply

Rays Auto Paint Supply has been providing quality automotive paints and auto body supplies at reasonable prices since 1979. Quality products and great customer service have allowed us to maintain our customers happy...

Visit Website at: http://raysautopaintsupply.com

Website Design by: www.Freewebzite.com

Creating a Success Mindset

Creating a Success Mindset

You have probably noticed that it is typically the most confident and sure of themselves people that seem to get the big clients, the big projects, and the early promotion. Although many people consider it to be a 'chicken and the egg' problem, there are actually many things that you can do to ensure that you create a success mindset for yourself. Once you start to believe that you are going to be successful, the chances are that you will automatically by better at work, quicker to complete tasks, and produce a higher quality of work.

Sound too good to be true? Thankfully, it is not. The power of our minds cannot be underestimated, and if you learn to harness yours properly then there is absolutely no limit on what you can achieve. Here are our three top tips on how to create a success mindset for yourself:

1. Learn the difference between confidence and ego.
Many people are nervous about seeming too confident because they don't want their co-workers to think that they have a big ego. However, there is a big difference between the two. Self-esteem is when you truly know the talents and skills that you have; on the other hand, arrogance means that you believe yourself automatically already knowing everything. We all have something to learn, but that doesn't mean that you know nothing. If you can train yourself to dwell within your confidence, other people will recognise this, and therefore recognise your skills and experience.

2. Mistakes happen: move on.
One of the most crippling problems within most people is that they become so frightened of making a mistake that they end up not doing anything at all. Doing nothing is already a failure, because you had no chance at all to succeed! Of course, there will be times during your professional and personal ñ life when you regret decisions you made, but if you can learn from those decisions that the consequences, then you will only grow in knowledge. That means that you can be more confident the next time you are faced with a similar problem.

3. Commit to integrity.
Some people succeed through means less than savoury, but a truly successful person does not need to. They already know their own value, and know that they can rise through their own initiative. Committing to integrity will mean that others will respect you, and you can continue on with your success mindset.

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How Businesses of All Sizes Use Instagram

How Businesses of All Sizes Use Instagram

Companies have been attempting to use social media to their advantage for years, ever since the invention of websites such as Twitter and Facebook. But there is one form of social media that many businesses find more difficult to use, and that is Instagram. That is a problem for many reasons: partly because vast numbers of people around the world use and love Instagram, making it a great way for companies to reach new customers, and partly because by not using it, that company immediately marks themselves out as a company that does not understand social media.

At the end of the day, using Instagram cleverly is an excellent way to introduce your products, your branding, and your mind set to a wide range of new people. The main problem that many businesses have with Instagram is that they are not entirely sure what they could even put on a company Instagram account! After all, you can't put anything controversial on because the world's media will immediately latch onto it; you can't put anything in one language otherwise you discount a huge number of people; and you want to make your Instagram photographs relevant to your company without turning people off for being advertising.

So here are some ideas for what you and your business could be posting on Instagram to really catch the eye of your next potential customer:

1. Something surprising.
It could be that amazing sunset you saw outside the office yesterday, or the way that Starbucks spelled your name. Whatever it is, it should make you smile, and therefore make your Instagram followers smile.

2. Something unexpected.
Perhaps you passed a celebrity in the street, and managed to get a photograph with them. Perhaps a bird managed to find its way into the office! Perhaps you went on a business trip, and saw the most gorgeous cafe in Rome. Whatever it is, it should make people do a double take, and look much closely.

3. Something detailed.
Photographs that include a lot of detail make sure that the viewer inspects it carefully. There are therefore much more likely to look at the other photographs on your account, and then move over to your website. Whatever it is, make sure you use plenty of hash tags to describe your photograph.

4. Something unique to you.
Whatever it is that makes your company completely unique, try to capture that in a photograph. You could even make it a competition for your colleagues, and release one every Monday morning!

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Business Website Example: Paula's Spa & Thai Massage

At Paula's Spa, we offer Thai Massage, Swedish Massage, Deep Tissue Massage, Sports Massage, and Couple Massage in San Diego, California. We will customize your massage to fit your body's needs. We offer a beautiful and serene environment for you to relax in! Our staff is friendly and the rates are affordable. Call us today to set up an appointment .

See Website at: http://paulasspa.com/

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