Monday, June 30, 2014

Women in Business: How to Build Your Confidence


It is a strange fact of our world that despite half the population of the planet being female, it is still seen as necessary to remind the other half that they are just as qualified and able to do a job as they are. This is particularly true within the business world: despite the fact that the main characteristics required are mental, for some reason there are much more men than women succeeding in this area. This is generally because women are not encouraged to consider owning or running a company of their own as a legitimate goal, and that is exactly what we want to change.

Many people believe that women simply do not have enough confidence to enter into the hectic world of business ñ either because they were told that they could or should not, or because they struggled to be taken seriously by high ranking men that saw her as merely a secretary, rather than a legitimate business partner. However, it is totally possible for any woman to build her confidence, and make it much easier for her to find her dream job in the role that she knows she can excel in.

The first step to self-confidence is literally that: giving yourself confidence. You need to believe in yourself, and your abilities, because if you do not, who else will? Each and every time that you realize you are putting yourself down, remind yourself of exactly how great you are, how hard you have worked, how much you love what you are doing. And think about how far you have come ñ and how much further you know that you can go.

Next, break down your goals into smaller, more achievable steps. It is all very well to say that you want to own a company, but first, consider what experience you will need. How can you get that in the next year? When you do achieve this goal, you will not only feel great, but you will visibly be able to see yourself move closer and closer to your dream. Make sure that you always have weekly do to lists to keep you on track.

And lastly, seek out a mentor: a woman or man in your area of business that can encourage and guide you through the complications of your working life. Being in business is naturally challenging, and you want to know that you have someone great in your corner to really support you.

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Thursday, June 26, 2014

How are Restaurant Owners Using Digital Marketing?


There are some industries that just seem to continue on as they are, completely independent on the internet revolution. One of these was hospitality and restaurants: we say 'was' not 'is', because all that is starting to change. People are now realizing that there are very few limits on the ways that they can use the resource of digital marketing, and restaurant owners are now starting to learn to take charge of their own online destinies.

Of all the different online and digital marketing techniques that are available to business owners, social media has proved to be one of the most dominant, and most successful. After all, areas such as Pinterest and Twitter seem to be absolutely full of photographs of people's meals. However, it can be difficult to exactly understand how restaurant owners are using social media, and other digital marketing outlays, in order to better increase their profits. That is why Hospitality Technology created a survey for this particular niche, in order to better understand exactly what online realms they were delving into.

The results were surprising. Social media, always seen as a giant in the internet world, has almost totally revolutionized the way that restaurant owners see themselves online. Around 89% of the people that replied to the study stated that they have used social media as a way to increase customer numbers, which means that there are very few people now not using social media.

However, social media is just the start of the myriad of ways that restaurant owners are using digital marketing. Around one third of restaurants are offering daily deals in an attempt to entice people in, probably with the hope that once a customer has had a good experience, they will then post that onto social media, greatly increasing the numbers of people reaching with one simple click. Almost half 47% of respondents are now using loyalty programs, and around a quarter of them are now linking this to social media.

It is clear from these results that whatever different and unique angle that restaurant owners attempt to use with regards to digital marketing, it almost always seems to return to social media as a way to get their name and their food out there to new people. Facebook, Twitter, and Pinterest are paving the way to change the way that we eat.


Online Marketing for Restaurants: http://www.freewebzite.com/

Tuesday, June 24, 2014

Business Website Example: California Barbering & Cosmetology Academy


If you’re ready for a career where you can help others look and feel their best, our  Cosmetology program can help you pursue a rewarding and exciting cosmetology career. Our program provides you with complete cosmetology instruction, as well as a valuable foundation in business and ethics.  Our beauty and cosmetology school in San Diego, California, offers a unique program that allows you to earn your license and legally work within just 60 days!

Business Website: http://www.cbcalanow.com/index.html

Website done by: www.Freewebzite.com

Monday, June 23, 2014

Why Using Testimonials on Your Website is So Important


There is nothing that can give the casual observer more confidence that your company is the one to go for than a good review. Somehow there is something innate within us humans that, even if we do not know the reviewer personally, we are much more likely to believe them and change our mind over something when the other option has no review at all.

But how does this relate to your website? Surely reviews are more for companies that have shops on the high street, rather than you ñ right? Wrong. Reviews are even more critical for those small businesses that are trying to make it through e-commerce, because the consumer does not have the chance to trust you by meeting you in person. It could be that they are actually hundreds of miles away from you, or even in a different country. There is little to distinguish you from your competitors, and a consumer will often have to make a snap decision about whether or not to buy from you or someone else.

Enter reviews. A positive review will assure the consumer that you are someone to be trusted, and that your product or service is something that it is worth them spending money on. Of course, the more reviews ñ and the more good reviews ñ that you can get, the better. But many online companies that sell through websites do not even have the option for their customers to leave a review. This is essential if you are going to build up a good reputation on your website.

Once you have given your customers the opportunity to leave you a nice review, the hard work on your part is still not over. You now need to encourage your customers to leave you good reviews ñ so how can you do this? Firstly, ensure that in your correspondence to them via email you ask them to leave you a review! Sometimes it is quite as easy as that. A second way to encourage your customers to leave you reviews is to offer them a discount on their next purchase if they do so. You will have to be careful here: make it clear that the reward is for any review, not just positive ones. This should bring your more reviews, and more return discount.

As you can see, reviews are incredibly important for a website to gain the trust of its readers, and it should not take you too long to accumulate some good ones!

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Friday, June 20, 2014

Website Example: Ole Frijol Mexican Buffet


For over 50 years Ole Frijole has been providing quality Mexican food at a low economical price.  Our Menu includes a wide array of items, such as, our delicious fried chicken, menudo, chili rellenos, and chile verde.  We also have a salad bar that includes vegetables that are fresh and cut daily.  Ole Frijole is a family oriented establishment that focuses on providing long lasting memories for our customers and their families.

Ole Frijol Website Link: http://olefrijolebuffet.com

Website Designed by: www.Freewebzite.com

Thursday, June 19, 2014

Online Marketing vs Traditional Marketing


Unfortunately, most businesses in the world do not have unlimited resources that they can pour into their marketing strategies. That means that as soon as you start thinking about how you are going to advertise your company, whether you sell goods or services, you will immediately start making compromises. However, there are two different routes that you can take with your marketing, and that is either through the traditional channels, or taking everything online. But how do you make that sort of decision?

First, you look at the facts. Almost 33% of marketing has moved from traditional media to the internet. That is a huge amount, and the finance numbers do not stop there. It has been estimated that in 2013, more than ten percent of companies' budgets were spent on marketing alone. That may seem incredible, but traditional marketing is not completely falling behind yet. Many businesses have stated that they are going to be investing more money into trade shows and public relations. In fact, the only aspect of traditional marketing that has fallen by the wayside is print advertising, such as pamphlets and flyers.

If online marketing intimidates you, you have to remember that online marketing isn't a one trick pony. There are many avenues that marketers are starting to explore, including typical barside adverts to social media marketing and smart phone apps. There is a huge amount of diversity out there in the way that companies choose to market themselves online ñ what you have to decide is whether or not your company would benefit from some of them.

There are some niche markets that it makes total sense to advertise primarily online. An example of a group that would fit this description would be a product aimed at those aged between eighteen and twenty four. They aren't looking at billboards, they are staring at their smart phones, and so that is the place to advertise. On the other hand, if your services are aimed at those who are home owners, there is a much wider spread of ages and backgrounds ñ and therefore to reach all of them, you will probably find it most profitable to split your marketing to both online and traditional media.

Don't forget to experiment! There is no rule that once you make a decision on your advertising campaign you absolutely have to stick to it, so see what works, and then change it to see if you get an improvement.

We offer Great Online Marketing Services: www.freewebzite.com

Tuesday, June 17, 2014

What's More Important: User Experience or SEO?



When the internet first started, there was so little content on it that creators of websites did not really have to think very much about the quality of their content, or whether or not users would be able to find them. But now, with literally millions of websites, browsers are going to need a little more to find your website, and stay on it. But what is more important to keeping your readers engaged and interested: user experience or SEO?

Unfortunately, there does not seem to be a particularly easy answer to this question, because SEO and user experience are working on two completely different levels. SEO is purposefully designed to ensure that browsers on the web that are looking for your sort of website will be able to find you, because you will stand out in search engine results. User experience, on the other hand, is all about what can be seen once someone lands on your page. It's all about website design, graphics, content, and navigation. Bad SEO will mean that no one ever even looks at your website, but bad user experience will mean that someone will leave your website quickly, and not bother to come back again.

So what should you concentrate on? Both. Google has attempted to ensure that only websites with good content will appear high on their searches, by ignoring websites that are just stuffed full of keywords with very little actual meaning. That means that a website that really invests in its good quality content and exciting user experience will in turn be rewarded by appearing higher up in searches. Here are three tips to ensure that your SEO and user experience is as good as it can be:

1.     Offer your users what they want.
And if you don't know what your users want, then you are probably in the wrong business. Focus on clear cutting articles, simple checkouts if you have e-commerce, and an easy way for your users to contact you; either with queries, comments, questions, or critique.

2.     Keep every word meaningful.
This way your readers will be actively engaged with every part, never getting bored – and those words will help you in your SEO rankings.

3.     Spend time on website design.

There is nothing more irritating than a badly designed website. A little time, effort and money in this area will do your website the world of good, and your users will appreciate that.

Monday, June 16, 2014

Website Example: Top Auto Group Inc.


Welcome to TOP Auto Group Inc, here at TOP we have changed how you shop and purchase a vehicle No more pushy salesman, No more being placed into a vehicle you don't want, or being placed into one that is past its prime at an interest rate you can't afford, we offer help to everyone even those who have been turned down by traditional lenders. Our vehicles have all passed a 150 - point mechanical/appearance and inspection process.

Chek out their website at: http://topautoaz.com/

Website Designed by: www.Freewebzite.com 

Wednesday, June 11, 2014

Be happy! It is good for your business.


Be happy! It is good for your business

No one wants to be miserable, but sometimes sadness can arrive in many different forms. When you run your own business, many people can be surprised that you are slightly down at the mouth. They assume that owning a small business can give you the ultimate freedom and wealth ñ that they imagine must come with the territory. But in many cases, being self-employed can be an incredibly stressful experience. The buck always stops with you, and any problem is ultimately your problem. It is easy to become overwhelmed if something goes wrong, and one mistake on your part can be catastrophic for the company.

Happiness or unhappiness at work is one of the greatest factors involved with stress related problems, such as depression, migraines, back ache, and even heart problems. It is therefore absolutely vital that you, for the same of your company, your employees, and your own health, concentrate on keeping happy. It has also been proven in a study that happier people actually work harder. So instead of concentrating on all of the things that could go wrong, but have not, why not spend a little time ensuring that your peace of mind is just as secure as your profits?

Take an hour out of your working day today, and write down five things that you are proud of. They can be work related, family related, or just really personal. Stick those things somewhere you can see them easily, and whenever you feel as if everything is getting the better of you, remind yourself that you are successful already. Another easy way to be happier at work is to make time for yourself. Don't stay late doing work that could easily be done the next morning. It's not going anywhere, but you should be. Time for yourself doesn't automatically mean a deficit for the business ñ unless you are relaxed and well-rested, you can't bring your best to the office.

A fear of failure can make some people very unhappy at work, but you cannot give in to this fear. It is only by challenging yourself, and allowing yourself to be challenged, that you can progress at all. The important thing to remember is to ignore your own criticism. Instead, find a business mentor, someone who is a few steps ahead of you, that can clearly tell you areas which you can improve on, without dragging you down.

Tuesday, June 10, 2014

Website Example: IL Siciliano Catering


Invite IL Siciliano Catering to your next celebration! We can bring all the ingredients for the perfect event to you and your Guests. You tell us where and when, then relax while we handle the rest. At IL Siciliano, we are happy to create a menu to fit your tastes and budget. One of our experienced Catering Managers is available to discuss your preferences.

Check out their website at: http://ilsicilianocatering.com

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Friday, June 6, 2014

Website Example: Island's Thai Massage & Spa


At Islands, we offer Thai Massage, Swedish Massage, Deep Tissue Massage, Sports Massage, and Couple Massage in San Diego, California. We will customize your massage to fit your body's needs. We offer a beautiful and serene environment for you to relax in! Our staff is friendly and the rates are affordable.

Check out their website at: http://islandsthaimassageandspa.com

Website done by: Freewebzite.com 

Thursday, June 5, 2014

Local Organizations Can Help You Gain Exposure for Your Business!


Whether or not you realize it, many people are loyal to their local businesses. They believe that it is an important way to show support, especially if your small business hires and employs local people. It is a way to move money around in a town's economy, and it is definitely worth your while investing in some local organizations to help you gain some more exposure for your own business.

Although this may sound complicated, time consuming, and expensive, it is actually relatively easy to very quickly gain traction, and once you have put everything in motion, it is simply a case of watching everything work! There are many other benefits from working with local organizations that may not immediately be apparent; you may gain network connections that can help you with guidance and advice, you can gain new customers through a particular industry, and you will also gain people's respect and loyalty.

A quick way into the local world of business that you can utilize is by joining a Chamber of Commerce. This group will do exactly what it says on the tin: help you meet with other people in the same, or completely different, area of business to you. The Chamber of Commerce will host events, talks, and other membership perks. You can then volunteer to host or lead one of these events, gaining you the respect of your peers.

Another way that you can integrate yourself into the local business community is to join a service organization. Although this may not exactly help you directly with your profits, it will help to bring you into the local trade groups, as well as help you to meet local leaders ñ both political and religious ñ as well as business people and potential customers. The best example of an organization like this that you should join is the Rotary International. This is a charity that has clubs in over two hundred countries, so if you decide to branch out internationally, you will have a good starting point. This is a secular organisation, and its main mission is humanitarian, throughout the world. By joining this group, your networking will go through the roof, and you will also gain a lot of respect from your customers and business partners.

Whatever you decide to do, completely commit to the groups that you join. There is nothing worse than a member that never contributes, and the more effort you put in, the more rewards that you will gain.