Reasons Customers Come Back

Reasons Customers Come Back

A company's absolute dream is to have customers that try them out, love the products or the services, and come back. Loyalty cannot be underestimated within the world of business, but many companies find it difficult to tie their customers to them. This can be disastrous, as studies have demonstrated that businesses that have 40% of their income from repeat customers are actually earning around 50% more than their competitors. Can you really justify not investing a little time and effort in not encouraging people to come back to you? We didn't think so. To help you on your way, here are three reasons why customers come back:

1. They feel valued.
No one is going to return to a shop, whether 'real' or online, where they do not feel valued. When you really make the effort through expert communication, and through careful follow-up after a purchase, a customer is much more likely to feel valued. When we feel valued in one space ie when shopping from you we want to repeat that experience, and continue the feeling of value. That is how you get repeat customers.

2. They trust the product.
Yes, some shoppers will go out on a limb and try something completely different, but nine times out of ten, they will always purchase a product that they trust. Whether that it because they know that it will do exactly what it says that it will do, or because the price is truly competitive, the product ñ or service ñ will sell, and sell to the same people. No one wants to be caught out by a scamming seller, so once a person knows that they are onto a good thing, they will rarely leave it.

3. They've received the personal touch.
Sometimes, it is the little things that really convinces someone to ignore all of your competitors, and simply stay with you. Perhaps it is a bit of help that you gave a customer that was a little confused about something. Maybe it was the free gift that you gave them, just for trying you out. It could even be that you went out of your way to try and do something for them that wasn't included in the price ñ and you didn't charge them extra. Whatever it was, it means that they have received the personal touch, and that changes you from a faceless brand to a shop where they feel like they receive five star treatment. Everyone loves the personal touch, and that is a great reason why customers come back.

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