Does your business website need a new look?

One of the most googled questions is “what did old Facebook look like?” and it's a rather hilarious trip down memory lane if you decide to check that out yourself. But what's really strange is this: Facebookis altering their look every twelve months or so, but everyone still recognizes it as Facebook.

In fact, there is an argument by some people that one of the best ways to keep your website fresh and exciting to your viewers is to update your look, and nothing could be more important for a business website to keep people on their site long enough to make a sale. But what is the point of re-inventing yourself, especially if you create a completely new website that your frequent customers no longer recognize?

Here's something to think about: if your website layout and design is too out-dated, it's going to make your business look out-dated. Potential customers will just switch off mentally, subconsciously assign you to that group of businesses they don't deal with, and move on. Definitely a reason to update your style.

On the other hand, it could be that you need to simplify and streamline your website instead of giving it a total make-over. If there is too much clutter in your menus, links that don't go anywhere, and references to events or markets that no longer exist, you are guilty of this, and your business will suffer. In the era of quick information, if someone has to spend more than two minutes searching for something on your website they are just going to give up and look elsewhere. Another great reason to re-think what layout does for your business.

Technology is moving at such a fast pace that you may get left behind, so pay attention. Is your website available on mobile internet? If not, time to make it so. Even better, invest a little time and money and create a free app that millions of people will be able to download to better view your website wherever they are.

However, there is an element to this that you need to keep a careful eye on: branding. The reason that Facebook from ten years ago is still distinguishable as Facebook is because they have such a strong branding history. Even that shade of blue is now subconsciously considered to be 'Facebook blue'. Words within their branding has slipped into our language, such as 'facebooking' a good photo to someone, or 'disliking' a friend's haircut.

If you think that it's time for a change for your business website, make sure that your branding is strong enough to carry the change. Keep your logo, or update it in small ways to keep your clients along with you. Unless you really need to, don't change the primary color that your business is associated with. And remember: if you don't like it, you can always change it!

When it’s time for a website update, Freewebzite.com can help.

Learn about Freewebzite.com website design services.