Reasons why your business should have a blog

Reasons whyyour business should have a blog

If you own and run your own business, you are already working extremely hard – not only to make sure your goods and services are the best and the most competitively priced, but also to find clients. But in a world when everything is just a short Google away, how can you attract people's attention, and keep it long enough to gain a sale?

One of the most cost effective and useful ways in which to catch a potential customer's eye is to have a blog. Once only used by teenagers to complain or musicians to get down some of their angst, blogs are fast becoming the medium of choice for companies to reach out to new readers. So why should you start a blog for your company?

1.     It will help people find you.

Very rarely nowadays do people personally recommend a business to their friends – it is all about who you can find online. With a blog, your company website will start appearing higher up in Google searches, receiving more hits and therefore more potential clients. Without a blog, you have a very limited chance of directing people to your website unless they directly look for the name of your company.

2.     It will explain more about what you do.

Even if you already have a website, there's only so much information that a visitor can take in when reading your 'About us' page. With a blog, you will be able to give much more information over a long period of time, and it will also be searchable, allowing a potential customer to find out if you are an expert in exactly what they are looking for.

3.     It will make you feel more human.

It is often so difficult for a customer to see behind the name and the branding of a company. By writing regularly in a blog, you will become more accessible to the people that are looking to trust a person rather than a corporation.

4.     It will start a conversation.

People love talking! By allowing comments on your blog, you will be able to start a dialogue with people that have an interest in what goods or services you are offering. It will allow them to put away any fears of you being unhelpful, and convince them that you are someone that they can work with.

5.     It will focus your energies.

By writing about what you do, and why you love to do it, your blog will remind you just why you are in business – and perhaps even give you new ideas. Thinking about what to write for each blog post may challenge you to spread your business a little further, or do something a little different, reducing the need for your customer to go elsewhere. You will also be able to see where people that view your blog come from, so you can further tailor your company.

6.     It will be free.

And there is nothing like free advertising! Some of the best blog websites in the world, such as Blogger or Wordpress, are absolutely free to use, and incredibly easy to work with. Don't miss out on the opportunity: start a blog, and start to see the rewards.