How a Website Domain Name Can Help SEO Rankings

When you are thinking about starting up and building your own website, you want to make sure that people will not only want to look at it, but be able to find it when they do want to look at it! The best and almost only way to do this is to have your website appearing high in search engines – but what is the best way to get your rankings up?

The majority of people stuff their websites full of content that has high SEO words. SEO stands for Search Engine Optimisation, and it means that you constantly and consistently use words and phrases that you think your intended audience will be search for in search engines. For example, if you run a business that offer great double glazing offers, then phrases that you will want to put on your website because potential customers will be searching with them may include 'double glazing deal', 'double glazing offer', and 'cheap double glazing'. This will help search engines understand what your website is about, and then can show it to people searching for those things.

That's all very well: but the best websites, the ones that have incredibly high SEO rankings and are frequently visited by thousands of people are the ones that are using SEO in a totally new and unexpected way. They are utilising the domain name itself to increase its SEO ranking. That is, they are using keywords within their website address to make it more easy for search engines to understand what their website is about.

This is sadly not always as easy as it sounds. Some of the best domain names that include brilliant keywords for your business may already be taken. However, there is always a way around it. Considering the same double glazing business, if www.doubleglazing.com is taken, why not see if www.cheapdoubleglazing.com is free? Although not as simple, it actually describes your website more accurately, and contains more SEO words that a search engine will instantly recognise. That means that your website could actually appear higher up on google.

When you know your market and your competitors, you will be able to see what domain name choices they have made. Be smart, and link into your domain name keywords that are not only SEO linked to your business, but also unique to your business. Find that singular aspect of your business which makes it great, and use it in your domain name – and wait for the visitors to roll in.