When the internet first started, there was so little content
on it that creators of websites did not really have to think very much about
the quality of their content, or whether or not users would be able to find
them. But now, with literally millions of websites, browsers are going to need
a little more to find your website, and stay on it. But what is more important
to keeping your readers engaged and interested: user experience or SEO?
Unfortunately, there does not seem to be a particularly easy
answer to this question, because SEO and user experience are working on two
completely different levels. SEO is purposefully designed to ensure that
browsers on the web that are looking for your sort of website will be able to
find you, because you will stand out in search engine results. User experience,
on the other hand, is all about what can be seen once someone lands on your
page. It's all about website design, graphics, content, and navigation. Bad SEO
will mean that no one ever even looks at your website, but bad user experience
will mean that someone will leave your website quickly, and not bother to come
back again.
So what should you concentrate on? Both. Google has
attempted to ensure that only websites with good content will appear high on
their searches, by ignoring websites that are just stuffed full of keywords
with very little actual meaning. That means that a website that really invests
in its good quality content and exciting user experience will in turn be
rewarded by appearing higher up in searches. Here are three tips to ensure that
your SEO and user experience is as good as it can be:
1. Offer
your users what they want.
And if you don't know what your users want, then you are
probably in the wrong business. Focus on clear cutting articles, simple
checkouts if you have e-commerce, and an easy way for your users to contact
you; either with queries, comments, questions, or critique.
2. Keep
every word meaningful.
This way your readers will be actively engaged with every
part, never getting bored – and those words will help you in your SEO rankings.
There is nothing more irritating than a badly designed
website. A little time, effort and money in this area will do your website the
world of good, and your users will appreciate that.
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