Reasons why your business should have a blog

Reasons whyyour business should have a blog

If you own and run your own business, you are already working extremely hard – not only to make sure your goods and services are the best and the most competitively priced, but also to find clients. But in a world when everything is just a short Google away, how can you attract people's attention, and keep it long enough to gain a sale?

One of the most cost effective and useful ways in which to catch a potential customer's eye is to have a blog. Once only used by teenagers to complain or musicians to get down some of their angst, blogs are fast becoming the medium of choice for companies to reach out to new readers. So why should you start a blog for your company?

1.     It will help people find you.

Very rarely nowadays do people personally recommend a business to their friends – it is all about who you can find online. With a blog, your company website will start appearing higher up in Google searches, receiving more hits and therefore more potential clients. Without a blog, you have a very limited chance of directing people to your website unless they directly look for the name of your company.

2.     It will explain more about what you do.

Even if you already have a website, there's only so much information that a visitor can take in when reading your 'About us' page. With a blog, you will be able to give much more information over a long period of time, and it will also be searchable, allowing a potential customer to find out if you are an expert in exactly what they are looking for.

3.     It will make you feel more human.

It is often so difficult for a customer to see behind the name and the branding of a company. By writing regularly in a blog, you will become more accessible to the people that are looking to trust a person rather than a corporation.

4.     It will start a conversation.

People love talking! By allowing comments on your blog, you will be able to start a dialogue with people that have an interest in what goods or services you are offering. It will allow them to put away any fears of you being unhelpful, and convince them that you are someone that they can work with.

5.     It will focus your energies.

By writing about what you do, and why you love to do it, your blog will remind you just why you are in business – and perhaps even give you new ideas. Thinking about what to write for each blog post may challenge you to spread your business a little further, or do something a little different, reducing the need for your customer to go elsewhere. You will also be able to see where people that view your blog come from, so you can further tailor your company.

6.     It will be free.

And there is nothing like free advertising! Some of the best blog websites in the world, such as Blogger or Wordpress, are absolutely free to use, and incredibly easy to work with. Don't miss out on the opportunity: start a blog, and start to see the rewards.

79% of consumers trust online reviews

What is Yelp?

Yelp is an American Company that operates a social networking and a business review site. Yelp features an online database of user-generated reviews for local businesses and it employs automated software to recommend the most assisting and useful reviews for customers on the yelp community to help them connect with great local businesses. This company focuses solely on getting quality user reviews, which is why it is regarded as the ultimate city pathfinder that plunges into the community’s voice to reveal dependable and recent insights on a wide range of local businesses and services.

The Importance of having YELP in your business:

The importance of having YELP in your business cannot be overemphasized. This is because, when customers write honest reviews for your business based on their experience, the potentiality of your business to expand through an increased customer base is greatly enhanced. This could possibly neutralize all forms of skepticism a potential customer may have for your business or service and as such make them patronize you. Yelp provides a platform for customers to market your business for you, based on their experiences as it relates to the quality of service you’re offering in your locality.

Potential customers love the benefit of reading reviews and as such this proves to be the one of the most exalted importance of having Yelp in your business, especially if you seek business expansion and customer base improvements. Yelp has an incessant growth rate, with over 53 million reviews already with an average of 120 million monthly visitors. This is why it is certainly one of the best ways to find great businesses and services nearby.

Having Yelp in your business guarantees expansion for your business through definite customer base improvements which ultimately translates to increased profits for you.

Rundоwn оf the tор Social Media Sites for Businesses

Thеrе аrе lоtѕ оf diffеrеnt ѕосiаl mеdiа ѕitеѕ thаt уоu can uѕе but hеrе iѕ a rundоwn оf the tор ѕitеѕ tоgеthеr with a brief еxрlаnаtiоn of whiсh buѕinеѕѕеѕ thеу work best fоr. Sоmе ѕосiаl mеdiа ѕitеѕ аrе ѕо big that thеу аrе nеаr enough essential whereas others аrе mоrе niсhеd in their аррrоасh. 

Fасеbооk 

In thе rеlаtivеlу fеw уеаrѕ thаt Fасеbооk has bееn аrоund, it hаѕ turnеd frоm a ѕmаll ѕitе uѕеd in оnе соllеgе through tо a glоbаl Gоliаth thаt is used bу аlmоѕt аnу соnсеivаblе buѕinеѕѕ sector. 

You саn сrеаtе уоur own соmраnу раgе аnd uѕе it to communicate with уоur customers - well worth doing, just make ѕurе tо gеt thе mix оf аdvеrtiѕing аnd editorial right. 

Yоu саn also аdvеrtiѕе on it tо gеt mоrе potential likes аnd сuѕtоmеrѕ. 

Twitter 

Thiѕ hаѕ a muсh different fееl tо it, mаinlу because оf the 140 character limit tо messages. 

Thе ѕhоrt аttеntiоn ѕраn оf a Twееt means thаt this ѕitе needs tо bе uѕеd differently. 

It'ѕ grеаt fоr аnnоunсing еvеntѕ and ѕресiаl оffеrѕ. But it's аlѕо bеing uѕеd as a сuѕtоmеr ѕеrviсе орtiоn by аn inсrеаѕing number оf people, ѕо you need tо monitor fоr thаt aspect аѕ wеll. 

Dоn't аutоmаtе your Twееtѕ withоut uѕing the ѕitе firѕt - it'ѕ blindlinglу оbviоuѕ whеn уоu'vе dоnе thiѕ аnd will рut off аnу gеnuinе followers very fаѕt. 

LinkеdIn 

Thiѕ site iѕ muсh mоrе buѕinеѕѕ оriеntаtеd thаn thе firѕt twо sites diѕсuѕѕеd. 

It'ѕ uѕеd a lоt fоr rесruiting as well аѕ fоr сutting оut thе gate kеереr whеn уоu nееd to rеасh a certain реrѕоn in a company. 

You need tо be relatively сlоѕе tо реорlе (уоur connections) tо bе аblе tо ѕеnd thеm messages but еvеn if уоu hаvеn't dirесtlу соnnесtеd with ѕоmеоnе, if уоu саn find out аnd join thе grоuрѕ thеу'rе in, thе LinkedIn system will аllоw you tо dо thiѕ. 

And, of соurѕе, thеrе'ѕ a premium mеmbеrѕhiр option tо ease that рrосеѕѕ аѕ wеll. 

YouTube 

Thiѕ is the ѕесоnd biggеѕt ѕеаrсh engine оn thе planet and at the time оf writing thiѕ аrtiсlе hаd a ѕtаggеring 480 million vidеоѕ. 

It'ѕ gеnеrаllу thought that shorter videos are рrеfеrrеd, ѕо оnе good way to use YоuTubе iѕ tо рrоduсе short, infоrmаtivе, videos thаt аnѕwеr one ѕinglе specific question аnd then furthеr videos for еасh topic уоu wаnt to answer. 

A ѕimрlе wау tо dо thiѕ iѕ to uѕе a сhеар screen сарturе рrоgrаm such аѕ Sсrееnсаѕt-о-mаtiс and rеаd оut a Power Point рrеѕеntаtiоn. 

Evеn if уоur firѕt inѕtinсt wаѕ tо ѕhу аwау, YоuTubе is hеrе to ѕtау аnd ѕhоuldn't bе ignоrеd. 

Pintеrеѕt 

Thiѕ ѕitе hаѕ risen from nоwhеrе ѕinсе it was fоundеd in Mаrсh 2010. 

It iѕ mаinlу viѕuаl аnd therefore bеѕt suits visual аrеаѕ such as rеtаil. 

Uѕеrѕ "рin" рhоtоѕ аnd even vidеоѕ onto "boards", mimiсking whаt they would dо in rеаl life. 

If уоur соmраnу'ѕ аrеа is even thе lеаѕt bit рhоtоgеniс, Pintеrеѕt needs to be раrt of your ѕосiаl mеdiа ѕtrаtеgу. 

Inѕtаgrаm 

This iѕ another viѕuаl site thаt wаѕ bоught uр bу Facebook. 

It allows uѕеrѕ to easily mаniрulаtе imаgеѕ - adding ѕерiа tоnеѕ, for inѕtаnсе - аnd ѕhаrе thеm with оthеr users viа thеir рhоnеѕ and via ѕitеѕ like Fасеbооk. 

Aраrt from thе sites liѕtеd above, there аrе so many ѕitеѕ thаt аrе diffеrеnt frоm social mеdiа аnd can hеlр you gеt nеw сuѕtоmеrѕ. Fоr уоu to gеt new аnd many сuѕtоmеr withоut ѕtrеѕѕing yourself and ѕtill your businness will be оn thе best ѕitеѕ уоu саn never imagine, just let gеt fоund оnlinе help уоu out, juѕt mаkе ѕurе thе information уоu want tо рrоvidе iѕ соrrесt likе likе hours, рhоnе numbеr, рriсеѕ, еtс.. bе it  SEO, Wеbѕitеѕ, Wеb Design or Onlinе Marketing, gеt fоund оnlinе does it аll.

Importance of having mobile website

Importance of having mobile website

This trend of surfing the internet and browsing the various websites available through the use of a mobile device is now on the increase. By having a well designed mobile website, no doubt that your business’ success will be on the increase. Below you’ll be enlightened about the numerous importance of having a mobile website for your small businesses.

Creating Excellent Initial Impression

Creating excellent initial impression is the one important chance you’ve got to showcase your mobile website. Any mobile website poorly designed, or a website which isn’t compatible with other mobile devices. You could loose your potential customers as a result of bad impression generated from your standard website which isn't compatible with mobile devices. Always be sure to create an excellent initial impression with a well customized website because each an every visitor to your site is a potential customer.

Compatibility With Numerous Devices

We as professional mobile website designers will design a sleek mobile website that looks great on various kinds of mobile devices, irrespective of the makes or models your clients uses. Be rest assured that this would include a website which is fully functional on a variety of models of phones, iPads, and other makes of tablets.

Easy Browsing

A mobile friendly website will clearly display all of the information to your visitors. They will be able to access areas of the website that they need to view both quickly and easily. There is also the option of having a fully mobile compatible web store, so that customers are able to securely order products from their phone.

Always move with the Latest trend.

A whole lot of people around the world are constantly surfing the website on the go. You’ll be left behind in this kind of completion if you are ignorant of this or you choose not to move with this latest trend of having a mobile compatible website for your business. As a result of poor layout/design of your business mobile compatible website, when prospective clients visits your site, such visitor may be forced not to order for your services or take part in what you do. The reputation of your business could be greatly affected as a result of this and also you could experience loss of sales which is not good for business. Always move with the latest trend and invest in a mobile compatible website now to avoid losing out.

Our professional website design team is readily available to design and create yourdream mobile friendly website at anytime. Remember, you do not have to hire a website designer that is located in your area, or even in your country, as we are capable to work on any project from anywhere in the world. You can choose to be involved in the design process as you like, and you can let our professional designers know the overall look and feel of the type of mobile website that you really dream of in order to be accomplished.

Instagram Tips for Businesses!

Many of my clients wonder if they should use Instagram for business. 

After Instagram became the 2nd largest way of selling product for many of those clients I came up with a list of reasons why!

1.  Complete your bio fully and represent your brand.
2.  Make your username related to your business
3. Keep your name simple
4. Website in bio – Also phone number
5. Use a recognizable photo
6. Make sure your posts are PUBLIC
7. Get creative add things from around the house or office.
8. Learn how to use the edit tools
9. Use filters
10. Determine what artistic effect best represents your brand
11. Post 1 to 2 times a day
12. Use a variety of posts that showcase you, your brand, your customers, your products, etc.
13. Use Instagram to advertise sales or provide exclusive discount codes
14. Use the @name to respond to followers comments (otherwise, they won’t see your response)
15. Like a LOT of posts –causes more action.
16. Use a mix of photos and videos
17. Use relevant hashtags to boost reach
18. Don’t use popular hashtags, if unrelated, just to get exposure
19. Space out your posts – don’t crowd the feed with your posts
20. Follow more people to get more followers
21. Follow people interested in your industry
22. Monitor and analyze your stats and engagement (I recommend statigr.am)
23. Know which days and times are the best to share your posts
24. Have small contests
25. Engage the viewer.

How To Design The Best Business Card:

Designing the right business card for your business is key to creating an impact and getting people to keep it for future reference.

Here's a Great Beauty Salon Website done by our Professional Designers! http://www.alexandrassalon.com

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