Business Website Example: Diego's Taqueria

Diego's Taqueria serves deliciously fresh and responsibly sourced street-style tacos in a spot you won't want to leave!

Website: http://diegoskingston.com

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What Do Consumers Want To See On Your Facebook Page?

What Do Consumers Want To See On Your Facebook Page?

When you are a small company, every single decision that you make can prove to have a huge impact. That is why you need to be really sure that each part of your marketing campaign is really pulling its weight, encouraging new customers, and bringing in profits. However, countless studies have shown that many businesses simply do not know what to do with their Facebook page – and this is critical. After all, according to a study by MarketingProfs, around two thirds of people consider the social media website Facebook to be a good way of finding out something about a company – and that means that if your Facebook page is not selling you, then you are definitely losing customers.
 This means that you are going to have to learn pretty quickly what potential customers and consumers are looking for when they glance over your Facebook page. What do consumers want to see on your Facebook page? Here is the lowdown:
 1.     Only around 40% are in any way interested in your reviews that you have given other companies. That does not mean that you should delete all of the great reviews that you have written, but do not put too much focus on them.
2.     Less than 20% want to hear more about your products. This means that bombarding them about the latest product that you are going to release is not going to win you any hearts.
3.     Instead, focus more on your own reviews. You should be actively encouraging your current customers to go to your Facebook page and tell you just how much they love your goods or services, so that your potential customers can see that.
4.     But the best way to engage with new customers and consumers on Facebook is apparently to offer them something. Everyone is always on the hunt for a discount or a good deal, and if you can tempt people in through one of those, it is likely that they believe a customer for life.
 Of course, some companies will benefit from being on Facebook more than others. Restaurants are great because people can 'locate' themselves there on Facebook, and post images of their meal. But whatever sector you are in, being on Facebook and having an engaging Facebook page will only help your profits and your marketing aims

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When should you hire expert help to handle your online marketing?

When should you hire expert help to handle your online marketing?

When you run your own small business, it can be very often by like trying to keep a million plates spinning above your head: you are trying to keep your profits up by encouraging sales, keep your employees happy, and bring in new customers. But sometimes you just have to admit that you cannot simply do absolutely everything, especially when it comes to online marketing. It is a huge internet out there, and creating blogs, keeping up with social media, ensuring SEO continues, and that your online reputation is good – that is more work than one single person can carry!

The trouble is that none of these jobs are difficult, but when they pile up on top of each other, one after another, they can easily busy someone. When you have other concerns, then online marketing can easily be put to one side, and all of a sudden you haven't done anything in that area for a month.  But without online marketing, you will struggle to bring in new clients which means that eventually your profits will start to suffer.

If you are going to attempt to keep your online marketing skills in house, and done by yourself, then you will need to learn to prioritise. Your company website should be your first concern, because that is often your first point of contact with your customers. It needs to be up to date, and easy to use. Bad navigation will mean that few people will bother to try to find the information that they are looking for. You should also pick one or two social media sites that you are going to concentrate on, so that you do not spread yourself too thinly.

However, if you feel as though this would be too much for you, then this may be the time to think a little bit outside the box. You would happily use an accountant to help you organise your taxes, so why on earth should you attempt to keep your online media presence supported? There are plenty of experts in online social media marketing that will be able to ensure that your company receives the attention that it deserves, and that will mean that you will earn much more money in the long run. The real question now is to decide which sort of online marketing service you are going to invest in.

Online Marketing Services: http://www.freewebzite.com

Business Website Example: The Law Office of Kerry P O'Brien

The Law Office of Kerry P O'Brien

Our practice focuses on complex commercial business transactions and litigation, state and federal administrative law, estate and trust planning and administration, and state and federal tax planning and disputes. We represent clients in major business matters regionally, nationally, and internationally. The needs of business are our primary concern.

Visit website: http://thelawofficeofkerrypobrien.com/

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Business Website Example: Medrano & Associates Private Investigations

Medrano & Associates Private Investigations

Welcome to our website, we are a trusted source for investigation solutions based in San Diego, CA. It does not matter what problem you have, we can help you. 

We specialize in Infidelity, missing persons and Fraud cases. We are licensed and bonded. 

CA PI#28112

We have years of experience in the art of investigations and surveillance.

Website: http://www.medranopi.com

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Get customers to write reviews of your business

Get customers to write reviews of your business

There is no better way for you to advertise your business than to have your customers doing it for you! Their opinions on whether you are doing a good job or not will automatically tell you if there is anything that you need to change your way of doing things. When potential customers are thinking about whether they are willing to trust you or not, they are probably not going to listen to your own opinion on how good your products or services are; they will look to other previous customers of yours, to see what they think. In fact, in a study that has just been released, we have discovered that almost ninety percent of American internet users will always read online reviews before they make any sort of buying decision.

That is a huge number of people, and you cannot afford to ostracise yourself to the vast majority of consumers by not having any good reviews for your company online – or even worse, by having bad reviews of your company online. Many people trust online reviews because they do not think that they have any sort of agenda, like companies themselves do. However, despite all of this attention on online reviews, fewer and fewer people are actually bothering to write them. This means that all of those people who are looking for positive reviews will not find them – and they may assume that because there aren't any, that's because your company is not very good.

That is why it is so vitally important that you encourage your happy and satisfied customers to leave you good online reviews. Many never bother to do it because they thank you over the phone or in an email, but it would make all the difference to your profit margins if they could put it actually online. If you would like more customers to leave you positive reviews and comments about their experience with your company, then all you have to do is ask! By putting at the end of order emails a link to where they could put a review, half of the work for your customers is already done, which will definitely encourage them to do it. You could also tweet about this, so that your Twitter followers know how easy and great it is to leave you a positive review.

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Fall Promotions Ideas for Your Small Business

Fall Promotions Ideas for Your Small Business

As the owner of a small business, it will often come down to you to decide exactly how you are going to market your products or services. It can often be very difficult and stressful to think of a new and exciting angle for your business almost every single month, which is why season promotions are an excellent tool to use. The symbols and connotations of the season will do half of the work for you, and it also means that your customers will automatically understand everything that you say to them. 

However, one key aspect of seasonal marketing is that you are constantly having to plan for the season ahead. That means that right now, you should be concentrating on seasonal promotions that center around Fall. There are tones of different promotions that you can use in order to entice your current and totally new customers into your business. For example, you could use a coupon code, or a new way of advertising your products or services. The best way to do this is to link it into the Fall that is coming, and there are many great and easy ways to do this. Here are some of our favorites:

1. Back to school.

Almost absolutely everyone will have a child or a young adult family member going back to school, or college, or university. This means that a 'Back to school' theme is an excellent way to grab people's attention, and remind them that there are many things that they will need for the upcoming academic year. 

1. Halloween.

Trick or treating is such fun, both for children, teenagers, and adults, and this means that you will have a wide demographic that is interested in Halloween items. You can easily use this for your favor by linking many of your products to this time of year.

1. Thanksgiving.

Who doesn't love Thanksgiving? It is a great chance to connect with family, and to remember all of the good times with the people that we care about. Tapping into the emotions of people will enable you to maximize your profits. 

Some people will consider this to be manipulation of people's emotions, and at its very core, it is. But that is what marketing is, and there is no reason not to engage with it in order to make your small business successful.

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