Get customers to write reviews of your business
There is no better way for you to advertise your business
than to have your customers doing it for you! Their opinions on whether you are
doing a good job or not will automatically tell you if there is anything that
you need to change your way of doing things. When potential customers are
thinking about whether they are willing to trust you or not, they are probably
not going to listen to your own opinion on how good your products or services
are; they will look to other previous customers of yours, to see what they
think. In fact, in a study that has just been released, we have discovered that
almost ninety percent of American internet users will always read online
reviews before they make any sort of buying decision.
That is a huge number of people, and you cannot afford to
ostracise yourself to the vast majority of consumers by not having any good
reviews for your company online – or even worse, by having bad reviews of your
company online. Many people trust online reviews because they do not think that
they have any sort of agenda, like companies themselves do. However, despite
all of this attention on online reviews, fewer and fewer people are actually
bothering to write them. This means that all of those people who are looking
for positive reviews will not find them – and they may assume that because
there aren't any, that's because your company is not very good.
That is why it is so vitally important that you encourage
your happy and satisfied customers to leave you good online reviews. Many never
bother to do it because they thank you over the phone or in an email, but it
would make all the difference to your profit margins if they could put it
actually online. If you would like more customers to leave you positive reviews
and comments about their experience with your company, then all you have to do
is ask! By putting at the end of order emails a link to where they could put a
review, half of the work for your customers is already done, which will definitely
encourage them to do it. You could also tweet about this, so that your Twitter
followers know how easy and great it is to leave you a positive review.
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