How Businesses of All Sizes Use Instagram

How Businesses of All Sizes Use Instagram

Companies have been attempting to use social media to their advantage for years, ever since the invention of websites such as Twitter and Facebook. But there is one form of social media that many businesses find more difficult to use, and that is Instagram. That is a problem for many reasons: partly because vast numbers of people around the world use and love Instagram, making it a great way for companies to reach new customers, and partly because by not using it, that company immediately marks themselves out as a company that does not understand social media.

At the end of the day, using Instagram cleverly is an excellent way to introduce your products, your branding, and your mind set to a wide range of new people. The main problem that many businesses have with Instagram is that they are not entirely sure what they could even put on a company Instagram account! After all, you can't put anything controversial on because the world's media will immediately latch onto it; you can't put anything in one language otherwise you discount a huge number of people; and you want to make your Instagram photographs relevant to your company without turning people off for being advertising.

So here are some ideas for what you and your business could be posting on Instagram to really catch the eye of your next potential customer:

1. Something surprising.
It could be that amazing sunset you saw outside the office yesterday, or the way that Starbucks spelled your name. Whatever it is, it should make you smile, and therefore make your Instagram followers smile.

2. Something unexpected.
Perhaps you passed a celebrity in the street, and managed to get a photograph with them. Perhaps a bird managed to find its way into the office! Perhaps you went on a business trip, and saw the most gorgeous cafe in Rome. Whatever it is, it should make people do a double take, and look much closely.

3. Something detailed.
Photographs that include a lot of detail make sure that the viewer inspects it carefully. There are therefore much more likely to look at the other photographs on your account, and then move over to your website. Whatever it is, make sure you use plenty of hash tags to describe your photograph.

4. Something unique to you.
Whatever it is that makes your company completely unique, try to capture that in a photograph. You could even make it a competition for your colleagues, and release one every Monday morning!

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