What Do Consumers Want To See On Your Facebook Page?
When you are a small company, every single decision that you
make can prove to have a huge impact. That is why you need to be really sure
that each part of your marketing campaign is really pulling its weight,
encouraging new customers, and bringing in profits. However, countless studies
have shown that many businesses simply do not know what to do with their
Facebook page – and this is critical. After all, according to a study by
MarketingProfs, around two thirds of people consider the social media website
Facebook to be a good way of finding out something about a company – and that
means that if your Facebook page is not selling you, then you are definitely
losing customers.
This means that you are going to have to learn pretty
quickly what potential customers and consumers are looking for when they glance
over your Facebook page. What do consumers want to see on your Facebook page?
Here is the lowdown:
1. Only
around 40% are in any way interested in your reviews that you have given other
companies. That does not mean that you should delete all of the great reviews
that you have written, but do not put too much focus on them.
2. Less
than 20% want to hear more about your products. This means that bombarding them
about the latest product that you are going to release is not going to win you
any hearts.
3. Instead,
focus more on your own reviews. You should be actively encouraging your current
customers to go to your Facebook page and tell you just how much they love your
goods or services, so that your potential customers can see that.
4. But
the best way to engage with new customers and consumers on Facebook is
apparently to offer them something. Everyone is always on the hunt for a
discount or a good deal, and if you can tempt people in through one of those,
it is likely that they believe a customer for life.
Of course, some
companies will benefit from being on Facebook more than others. Restaurants are
great because people can 'locate' themselves there on Facebook, and post images
of their meal. But whatever sector you are in, being on Facebook and having an
engaging Facebook page will only help your profits and your marketing aims
